Systems | Development | Analytics | API | Testing

The main objective of Customer IAM (CIAM) is to drive revenue growth by leveraging identity data to acquire and retain customers. It will build an identity-centric ecosystem to nurture an anonymous website visitor into a well-known loyal customer. We have come across multiple phases in the past, and today at the age of the customer, identity has become the glue for all contextual marketing. In doing that, in our journey towards CIAM, we face multiple challenges.

Startups can be somewhat small to large scale businesses and they can vary between different fields of interest. With entrepreneurship becoming one of the hot trends of the decade, a lot of startups have shown up on the records. Many innovative ideas are converted into businesses. Some of these startups excel in large businesses whereas many meet the end of their line in a very short span of time. But this doesn’t keep entrepreneurs from capturing business opportunities.

Certain products can benefit from having real-time charts displayed within them. Whether it is an internal or external application, metrics truly come to life when they are displayed nicely. In the past, to display such graphics you would need to implement your own charting tool, map the data or metrics into the tool, and then maintain this implementation. Overall, it was a very inefficient and cumbersome way to display data visually within your applications.

ThoughtSpot provides a rich suite of APIs for search, user controls, and platform metadata. These APIs can be especially useful for sharing data with partners via webhooks, building native mobile apps, providing results in json format for third-party charting libraries like D3, or scripting ThoughtSpot configuration to support devops and continuous integration toolchains.

The benefits of technology in the world of business are no secret. What is driving that technology today, however, is the use of APIs in areas like supply chain management. APIs are enabling the supply chain digital transformation from improved processes to forecasting and even being able to build better supply chain relationships. Being proactive versus reactive is the key to successfully managing your supply chain.

In Part 1 of this blog series, I broke down the “two generals problem” and shared how it affects IT leaders today. In this post, I will share the details of a specific battle from more modern history that exemplifies this concept.