Systems | Development | Analytics | API | Testing

Our Secret to Customer-First Account Management? Using an LLM-Powered Chatbot for Sales Teams

Snowflake account managers need their fingers on the pulse of which workload shifts or performance optimizations could improve customer experience. Yet without an all-encompassing view of their customers, sales teams have to piece together customers’ wants and needs through duplicate CRM accounts and various BI tools and dashboards.

3 Practical Steps Advertisers Can Take to Win in a Cookieless World

Third-party cookies have long been the backbone of online advertising, providing valuable insights into user behavior and enabling targeted, personalized campaigns. However, privacy concerns and evolving regulations have led major browsers like Safari and Firefox to limit or eliminate third-party cookie tracking. The next major milestone is upon us as Google is now testing a cookieless experience for 1% of randomly assigned Chrome users.

Snowflake Database Engineering: What Will You Create, Redefine, Become?

Dear engineers... everyone thinks they know who you are. Builders, problem solvers, creators, innovators, designers. But you can’t be labeled. You know the world runs on what you do. And you know when you’re ready for what’s next. Get rid of the bottlenecks and bureaucracy. Database engineering is where Snowflake began. Collaborate with a team, learn from the best, and join a culture defined by engineers to solve the toughest problems. Build a product no one else is.

Yellowfin Cool Features Part 3: Advanced Query Generation

In this blog series, Yellowfin Chief Technology Officer (CTO) Brad Scarff breaks down some of the coolest and most unique features of the Yellowfin embedded analytics suite. Advanced query generation is the use of sophisticated technologies such as artificial intelligence, machine learning and natural language to streamline complex data analysis.

Ask Me Anything About Data Storytelling

Too often, traditional dashboards present data without context or a narrative. Make it easier for stakeholders to understand and act on essential information with data storytelling: a more engaging and memorable way to communicate insights. In this webinar, Chance Coble presents an introduction to the key concepts of data storytelling, including selecting the most relevant data, choosing the appropriate visualization technique, and weaving the data into a story that communicates a clear message. Then he tackles the audience's toughest questions.

SaaS in 60 - Key Driver Analysis

This week we introduce Key Driver Analysis, a new capability that leverages the power of Qlik AutoML to surface the most influential factors that are driving an organizations outcomes in their analytics. Users can simply right click on a chart to initiate a key driver analysis and then specify a target measure and specific features they want to include. The AutoML engine will then generate an analysis that shows the fields in your data model that are most affecting the target measure, complete with visualizations and Natural language generated insights.

Zero to CDP: Unlock Your Full Marketing Potential with a Composable CDP on Snowflake

In today’s dynamic business landscape, numerous organizations are transitioning to the Snowflake Data Cloud, seeking more agile, secure and efficient solutions to manage and activate customer data. Yet, the timelines and engineering resources needed to support implementation haven’t always kept pace with the increased market demand, impeding innovation.