With marketing analytics now influencing more than half (53%) of marketing decisions, there’s finally some good data around using data in marketing. In fact, Gartner found that when analytics influences less than 50% of decisions, organizations find it challenging to prove the value of their marketing.
Snowflake and Salesforce have built on our existing partnership to unify the full breadth of customer and business data and generate actionable insights for our customers. We are happy to announce the general availability of Bring Your Own Lake (BYOL) Data Sharing with the Snowflake Data Cloud from Salesforce Data Cloud. Organizations can now leverage Salesforce data directly in Snowflake via zero-ETL data sharing to accelerate decision-making and help streamline business processes.
CNA worked with Google Cloud and several third-party data vendors to develop a solution to address challenges with underwriting flood risk assessment.
With the emergence of new creative AI algorithms like large language models (LLM) fromOpenAI’s ChatGPT, Google’s Bard, Meta’s LLaMa, and Bloomberg’s BloombergGPT—awareness, interest and adoption of AI use cases across industries is at an all time high. But in highly regulated industries where these technologies may be prohibited, the focus is less on off the shelf generative AI, and more on the relationship between their data and how AI can transform their business.
