Systems | Development | Analytics | API | Testing

Zero to CDP: Unlock Your Full Marketing Potential with a Composable CDP on Snowflake

In today’s dynamic business landscape, numerous organizations are transitioning to the Snowflake Data Cloud, seeking more agile, secure and efficient solutions to manage and activate customer data. Yet, the timelines and engineering resources needed to support implementation haven’t always kept pace with the increased market demand, impeding innovation.

SaaS in 60 - Key Driver Analysis

This week we introduce Key Driver Analysis, a new capability that leverages the power of Qlik AutoML to surface the most influential factors that are driving an organizations outcomes in their analytics. Users can simply right click on a chart to initiate a key driver analysis and then specify a target measure and specific features they want to include. The AutoML engine will then generate an analysis that shows the fields in your data model that are most affecting the target measure, complete with visualizations and Natural language generated insights.

New in Databox: See How You Stack Up To Companies Like Yours With Benchmarks

How do you know if your performance is good? For example, your click-through rate on LinkedIn Ads is 4.2%, is that good? Is your CPC too high? Are your conversions too low? One way to answer these questions is by using Benchmarks. In a nutshell, Benchmarks provide a point of reference – a reliable standard that helps you compare how you’re doing against businesses like yours. You can use them to understand where you’re performing well, and where you have opportunities to improve.

Why Data Literacy is Essential for a Data-Driven Future

In a world overflowing with data, our ability to understand, interpret, and utilize it effectively has never been more critical. 2.5 quintillion bytes of data are created every day and with the rise of automation, machine learning, and artificial intelligence, this number is only set to increase. Data literacy plays a vital role in making sense of this wealth of information, empowering us to make informed decisions, identify trends, and ultimately enhance business outcomes.

Is Your Financial Services Organization Ready to Leverage Generative AI?

As an industry built on data, financial services has always been an early adopter of AI technologies. In a recent industry survey, 46% of respondents said AI has improved customer experience, 35% said it has created operational efficiencies, and 20% said it has reduced total cost of ownership. Now, generative AI (gen AI) has supercharged its importance and organizations have begun heavily investing in this technology.