Systems | Development | Analytics | API | Testing

Streamlining eCommerce Data Analytics

eCommerce analytics involves tracking a wide range of metrics relating to the complete journey of the customer, right from discovery to acquisition, conversion, retention and advocacy. Analytics lays a foundation framework for any eCommerce business and it helps them understand which marketing and sales initiatives are working, those that aren't, and the areas that have a great potential for growth.

Make the most of people data to better manage attrition

Workforces across the world have changed rapidly over the past couple of years thanks, in large part, to two major trends. The first is the rapid digitization and transformation of service offerings during the pandemic. As our working lives shifted from office-based to online-based, the services that enable employees to do their jobs had to follow the same pattern. And with working practices predicted to remain a hybrid mix of office and remote-based, these changes are here to stay.

Why Ecommerce Businesses Need a Data Warehouse Solution

The key points you need to know about data warehousing for Ecommerce include: The fate of Ecommerce businesses can rise or fall based on their decision-making and forecasting skills. By tracking the right metrics and KPIs (key performance indicators), Ecommerce stores can determine if their most recent marketing campaign or product launch was a massive success or an underwhelming disappointment—and if so, how should the organization correct its course?

TripActions Scales Security Operations And Compliance With The Snowflake Data Cloud

TripActions is an online end-to-end travel booking and expense management platform. It helps users get to where they need to be in a secure, organized manner while saving companies time and money with near-real time data and visibility. Learn why Prabhath Karanth, Sr. Director of Security, Compliance & Trust at TripActions, and his team use Snowflake at the center of their data and strategic security initiatives. Snowflake's integration with partner tools like Hunters and Anecdotes further enhances their security use cases.

How Tax Professionals Leverage Software to Become More Strategic

Tax teams are taking on an increasingly strategic role within today’s businesses. However, given the rapid pace of change, many executives are still unaware of the untapped strategic potential within these teams. Watch Now: Tax reporting in a changing world Some organizational leaders may still view the tax department as a group of technicians – specialists responsible for tracking changes in the law, calculating tax liability, and filing the necessary paperwork.

4 Key Takeaways from Snowflake Summit

Going into Snowflake Summit 2022, I was excited to spend time with our customers and partners, and excited to be able to share some of the innovations we’ve been working on. And I was not disappointed! It felt great to experience the energy that only an in-person event can deliver. I relished talking to customers about how our products can help them meet and even surpass their business goals.

How the pandemic transformed the future of healthcare tech - Evan Kirstel

This episode features an interview with Evan Kirstel, a B2B thought leader, top technology influencer, and enterprise industry insider. Evan’s business, eViRa Health, acts as a social media partner to clients in the healthcare industry to grow massive global audiences and deepen user engagement. We talk with Evan about how he paired his expertise in social media with the healthcare industry, and helped revolutionize the future of healthcare tech.

Panther Brings Speed, Scale, and Flexibility to Security Analytics

Security practitioners are drowning in data, says Will Lowe, Chief Operating Officer at Panther. That’s why when Panther set out to create a new kind of security platform, it chose to build it around Snowflake. “We needed not just a technical partner, but a go-to-market partner. We needed alignment in the vision that security is a data problem. And Snowflake had that in spades.”

Technology Spotlight: Apache Iceberg

At Cloudera, we are committed to staying true to our open source roots and working well within the communities is critical to that. Since 2021, we have supported the growing Iceberg community with hundreds of contributions across Impala, Hive, Spark and Iceberg. We look forward to continuing the momentum as companies embrace the open lakehouse. General release now available in the Cloudera Data Platform.