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From thinking about the big picture and analyzing marketing channels to setting milestones and creating dashboards, here is how to set smarter ecommerce website goals.

Marketing Intelligence empowers companies to leverage their in-house data with advanced data-driven insights to transform and optimize marketing efforts towards scalable growth. We talked to Marek, a battle-proven data scientist and co-founder of Marketing Intelligence. Marek started his career as a solo data scientist in a marketing team, grew into the Head of Marketing, and decided to marry the two fields into the successful company we nowadays know as Marketing Intelligence.

If you own an online store, you may be wondering: Why is ecommerce integration important? The term "integration" is likely something you've heard tossed around quite a lot. However, if you have yet to pursue it, you may be stuck trying to figure out how integration can help your business grow. Or, you may be struggling with the next best step to help you realize its benefits.

Whether they know it or not, every company has become a data company. Data is no longer just a transactional byproduct, but a transformative enabler of business decision-making. In just a few years, modern data analytics has gone from being a science project to becoming the backbone of business operations to generate insights, fuel innovation, improve customer satisfaction, and drive revenue growth. But none of that can happen if data applications and pipelines aren’t running well.

As the need for greater interactivity and data access increases, more and more companies are making the move to adopt cloud computing. Microsoft is investing in and pushing customers towards its cloud ERP offering, Dynamics 365 Business Central (BC), which is experiencing a staggering 200% annual growth rate. But the significant hurdles posed by cloud migration can make it a daunting task to consider.

In January 2022, Snowflake revealed it had over 5,900 customers, including 241 companies in the 2021 Fortune 500, making it one of the most popular cloud-based data warehouses on the planet. In short, the platform provides a single source of truth (SSOT) for all data that flows in and out of your organization, enabling you to run that data through business intelligence (BI) tools for deep data analysis.