In this article, we’ll take a deep dive into the customer churn/retention use case. This should contain everything needed to get started on the use case, and enterprising readers can also try this out for themselves in a free trial of Continual, following the customer churn example in the linked github repository.
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Here’s a scenario that might feel painfully familiar. Your marketing department captures customer leads, and passes them to the sales department. Marketing’s success is measured in part on the number and size of deals that result. But a squabble breaks out over how the sales department handles, nurtures, and attributes those conversions. Result: Neither department really wants to share their data.