The thing about data is there’s no end to how much of it you can collect and keep. Each day, if you’re like most of the global banks I work with, you’re generating oceans of the stuff. Yet the bulk of it will never be very helpful or even relevant to your day-to-day business decisions.
Marketing analytics enables personalization, but what other benefits does it offer — and how relevant are they to your department?
Every marketer knows the old John Wanamaker quote, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” With the introduction and evolution of multi-touch attribution (MTA), the media industry has moved closer than ever to understanding the impact of each touchpoint on a customer’s behavior, from signing up for a newsletter to making a purchase.
Make sure your data integration solution can connect to critical data sources.
