Systems | Development | Analytics | API | Testing

Using Set Analysis P() to Improve Your Marketing Spend

Apr 2, 2025 By Qlik In Qlik
On the Next Do More with Qlik Tips and Tricks edition: Using Set Analysis P() to improve your marketing spend. By focusing only on those customers tied to key product purchases, you can better analyze what’s driving real revenue—and adjust your marketing budget accordingly. Target smarter, spend better.
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integrate

A Data Integration POV on Marketing Data Platforms

Mar 13, 2025 By Donal Tobin In Integrate
In today’s hyper-connected digital world, businesses generate vast amounts of marketing data across multiple channels, including social media, web analytics, email campaigns, CRM systems, and paid advertising platforms. Without a centralized system to collect, clean, and process this data, organizations risk missing critical insights that drive customer engagement, retention, and revenue growth.
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databox

How to Use Video Analytics to Refine Your Content Strategy

Mar 4, 2025 By Amir Shahzeidi In Databox
Video marketing is pretty much a requirement today. 91% of businesses made it a part of their content mix in 2024 and 90% reported a positive ROI. But you must be artful and strategic about how you use it. Like the purpose of other forms of content, video supports a larger objective for your brand and it can be used to refine your content strategy too. This guide digs into just that: how to use video analytics to improve your content strategy.
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snowflake

The Power of Trust: A Winning Privacy Strategy for Marketers

Feb 10, 2025 By Eddie Drake In Snowflake
We’ve all experienced those moments as consumers — receiving an offer for something irrelevant or being addressed by the wrong name. For years now, I’ve received promotional emails and postcards from a global automotive brand addressed to someone named “Leighann Drake.” Neither I nor anyone in my family goes by that name, nor do we own a vehicle from that brand.
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Marketing's Role in Prioritizing What to Test

Jan 27, 2025 By Sauce Labs In Sauce Labs
Have large language models hit their ceiling? Training GPT-5 might cost billions—for what? Marginal improvements? The next frontier is looking like autonomous models, RAG systems, and agentic AI are stealing the spotlight While LLMs may be nearing their peak, innovation is moving in new directions. Learn more in the latest episode of Test Case Scenario.
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snowflake

The Marketing Agency of the Future: Powered by Unified Data, Trust and AI

Jan 21, 2025 By Erin Foxworthy In Snowflake
We are entering a new era for marketing and advertising agencies. From evolving consumer expectations and increasingly stringent privacy regulations to the rise of AI, the landscape is shifting rapidly. To remain competitive, agencies need to reimagine how they operate. The winners will be those that adopt forward-thinking data strategies, build trust with partners and clients, and leverage AI to deliver real-time insights and personalized campaigns.
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Marketing's Role in Prioritizing What to Test

Jan 13, 2025 By Sauce Labs In Sauce Labs
Does your testing align with what your customers truly care about, or is it shaped by assumptions? Many testing teams focus on familiar paths, like editing a profile or managing basic workflows, but these may not reflect the features your customers actually care about. @Marcus Merrell and @Evelyn Coleman share why it’s important to dig deeper. When you do, you’ll find critical areas where quality assurance has the biggest impact on revenue and user experience.
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snowflake

Composable CDPs in Financial Services: Empowering Marketers and Reducing Compliance Risk

Jan 7, 2025 By Eddie Drake In Snowflake
Marketers at financial services companies have their work cut out for them. Their companies have a wealth of data, but that data is often fragmented among different systems and divisions, and protected-class data has a wide range of restrictions on how it can be used for different product lines.
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databox

Rethinking Content Creation: The Impact of Google's SEO Leak

Jan 3, 2025 By Databox In Databox
If you’ve followed SEO developments this year, you’re likely familiar with the buzz surrounding Google’s SEO leak back in March. These revelations have sent ripples through the content marketing industry, reshaping how marketers approach their strategies. At its core, the leak highlights something we’ve all suspected: SEO is evolving, and so must we. Gone are the days when pumping out endless content streams was the key to success.
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snowflake

The Great Convergence: How Martech and Adtech Are Uniting Around First-Party Data on Snowflake

Dec 5, 2024 By David Wells In Snowflake
A revolution is underway as martech and adtech continue to converge around first-party data — and the revolution is happening on Snowflake. This seismic shift isn't a mere trend; it’s a game-changing transformation that will continue to shape the way that marketers and advertisers connect with consumers amid increasing privacy regulations, new identity frameworks and rising customer expectations.
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