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Being data-driven is no longer optional. With increased digital dexterity among customers and fast-changing market conditions and disruptions, organizations have entered the defining decade of data. This new era is characterized in part by the need to put live data directly into the hands of frontline decision-makers with self-service analytics.

Recently there has been a lot of excitement around the idea of a stand-alone metrics layer in the modern data stack. Traditionally, metrics have been defined in the BI or analytics layer where various dashboards are used to look at business metrics like Revenue, Sales Pipeline, numbers of Claims, or User Activity. Given that most organizations end up with multiple BI/Analytics tools, the idea has a lot of merits.

Data has long been a critical asset for businesses like yours to understand customers, operate more efficiently, inform go-to-market strategies, and retain your best employees. In a digital world, capturing and creating data-driven insights provides a major competitive advantage for those who can turn insights into action.

Data has long been a critical asset for businesses like yours to understand customers, operate more efficiently, inform go-to-market strategies, and retain your best employees. In a digital world, capturing and creating data-driven insights provides a major competitive advantage for those who can turn insights into action.

For Snowflake CIO and CDO, Sunny Bedi, “life after dashboards” isn’t just a catchy tagline – it’s how he runs his business. At the helm of Snowflake’s 250-person IT and security organization, Bedi oversees a range of strategic initiatives including security and access control, data quality, and general system availability and performance.

The concept that data is critical to an organization's growth is nothing new. As digital transformation takes every industry by storm, however, the types and sources of data have rapidly evolved. Relying simply on proprietary data is blinding at best. Over the last few years, innovative companies have raced to tap into new sources — often those they don’t own.