What Is "Test Efficacy" and Why Is It Important in Visual Testing?
Humans are visual, both on and off-screen. Research shows that 94% of online visitors will form their first opinion on your business based on the design of your website. For e-commerce, 88% of shoppers are less likely to return to a website that gave them an unpleasant experience. These two simple statistics highlight how detrimental it can be to have an inconsistent product UI/UX out in the market.