Effective control and governance over your data assets is vital for long-term business success. By keeping your data available, reliable and usable for analysis, consumption and sharing, you can ensure data quality, data security and data reliability is consistently met. However, many organizations today struggle to implement governance frameworks over their data, which has once again highlighted the importance of data governance. So, what is data governance?

We asked 70+ marketers to weigh in on the most important blog KPIs. They shared 28 different KPIs that help you measure progress toward all of your goals.

Business processes such as order-to-cash are critical to organizations, particularly for the retail and manufacturing enterprise. And SAP contains valuable data related to the process such as sales orders, distribution, and financial data.

A/B testing is the most effective way to observe users’ behavior with two or more different versions of the same screen or in-app experience. It can help you test variations of an item, generally UI based, to determine which one performs better. Directing some users to version A and others to version B allows you to observe user behavior for each.

Just one pre-written line of code for each data source is all that is needed to orchestrate automated data ingestion effectively.

When I first became an industry analyst, I was fascinated with vendor focus on key capability sets and engineering. The market shifted between acquisition cycles, new start ups, and development cycles for a go-to market strategy based on differentiated tools and capability sets. All of this jockeying for position based on feature sets created strong technology stacks that paved the way for a platform approach and eventual modernization and the transition to cloud.

The best ETL tools help you extract, transform, and load data from multiple data sources to the data destination of your choice. But not all ETL tool providers are created equal. Some are built for high-performance big data analytics, while others offer more intuitive and cost-effective workflows for the non-technical user.