The better you understand your customers, the better you can optimize and focus your marketing and products. This is where a customer data platform (CDP platform) can help. A CDP platform automates the process of aggregating and analyzing historical and real-time customer data from the widest variety of sources. Then it transforms that data into accurate and actionable business insights.

In a recent blog, Cloudera Chief Technology Officer Ram Venkatesh described the evolution of a data lakehouse, as well as the benefits of using an open data lakehouse, especially the open Cloudera Data Platform (CDP). If you missed it, you can read up about it here.

This is a guest post with exclusive content by Bill Inmon. Bill Inmon is a prominent American computer scientist and prolific author, recognized by many as the father of data warehousing. Inmon has written over 60 books, including the first book exploring the core concepts of data warehouses. Inmon also held the first data warehousing conference and has written for many respected data management publications, as well as offering classes in data warehousing.

In a recent blog, Cloudera Chief Technology Officer Ram Venkatesh described the evolution of a data lakehouse, as well as the benefits of using an open data lakehouse, especially the open Cloudera Data Platform (CDP). If you missed it, you can read up about it here.

We surveyed 91 companies about whether they set the goal or the strategy first. They shared their thoughts and tips on what’s more important and how to ensure both align in the best way.

Insurance carriers are always looking to improve operational efficiency. We’ve previously highlighted opportunities to improve digital claims processing with data and AI. In this post, I’ll explore opportunities to enhance risk assessment and underwriting, especially in personal lines and small and medium-sized enterprises.

The catalyst of innovation and transformation is data. The companies that recognize the power of data and wield it to drive business transformation are seeing positive impacts on their business outcomes, as indicated in our report, How to Win in the Data Economy. We surveyed 1,000 senior business and technology executives to gauge the impact the data industry is having on their businesses, and to what extent companies are embracing the opportunity to become data leaders.