The metrics layer has growing up to do

Recently there has been a lot of excitement around the idea of a stand-alone metrics layer in the modern data stack. Traditionally, metrics have been defined in the BI or analytics layer where various dashboards are used to look at business metrics like Revenue, Sales Pipeline, numbers of Claims, or User Activity. Given that most organizations end up with multiple BI/Analytics tools, the idea has a lot of merits.

BigQuery Connector for SAP: Power your cloud data analytics strategy

Google Cloud has a genuine passion for solving technology problems that make a difference for our customers. With the release of our BigQuery Connector for SAP, we're taking a another big step towards solving a major challenge for SAP customers with a quick, easy, and inexpensive way to integrate SAP data with BigQuery, our serverless, highly scalable, and cost-effective multi cloud data warehouse designed for business agility.

Technology in the Finance Function: Which Trends Will Impact Tax and Transfer Pricing?

Read any overview of how the finance and accounting function is changing, and you will notice several common themes. Three of the most important of these are: cloud migration, data standardization, and interoperability. The aim of technology in finance is to remove friction. With cloud migration that means making upgrades, licensing, procurement and maintenance simpler with software-as-a-service (SaaS) models.

Pushing Data to the Salesforce CRM From Your Warehouse 7 Pitfalls

ETL is an acronym for Extract, Transform and Load. It refers to a process of extracting data from one system and transforming it so that it can be loaded into another system. It is the process that lets businesses amass large amounts of data in data warehouses that they can use for business operations. Reverse ETL is a term used when the data is pushed from the warehouse to the CRM. This process seems simple, but there are many pitfalls that can come up during this phase.

Your KPI starter kit: Choosing and measuring the metrics that matter

If a tree falls in a forest and there’s no one to hear it… well, it's very hard to use that tree in your corporate decision-making. KPIs (key performance indicators) are the metrics that tell you how well you're performing against certain key strategic targets. Ongoing KPI reporting gives you a clear and consistent view into your company’s performance in the areas that matter most.

With Talend, cybersecurity leader Imperva trusts its data - if nothing else

The word “trust” is simply not in the cybersecurity solution providers’ vocabulary. They trust no one and nothing. They develop Zero Trust network architectures to protect clients against external attacks, insider threats, and inadvertent errors that could impact security. And they’re always on the lookout for emerging vulnerabilities across internal and external networks. Trust is a luxury they can’t afford to have — or can they?

Demystifying DataOps - Riding the Change

A well planned data-driven strategy has become the need of the hour in today’s competitive world. In order to deliver the best, businesses need relevant, appropriate and sufficient data at the right time. But the characteristics of data are changing rapidly across volume, variety and variability, which puts enormous pressure on current data management approaches. Thus, dealing with real-time insights from increasing data in an automated manner has become the current focus of many experts. This has resulted in the rise of DataOps.

How to Get Funnel Insights in Snowflake | Demo

Funnel is a Snowflake partner that collects data from more than 500 marketing apps and platforms, helps you define metrics and aggregations, and normalize the values between providers. Let’s say you are a retailer and you place ads with Google, Bing, Twitter, Facebook, Quora, etc. This means you have an account for each of these ad networks, making it challenging to track all your data, in different places. With Funnel and Snowflake, you can bring and track all that data in one place.