One question that I’m often asked is ‘how do I justify funding for a BI project?’ The answer I give is that to win funding you need to stop thinking about BI as a project.
Every now and then you can't beat a bit of Meat Loaf, the singer not the food, as I've not had the pleasure to taste it. I recently found myself recalling a cult classic "Standing on the outside" not because of any failed break up but thinking about the abundance of data available externally that can be used in combination with your internal data. Unfortunately, many are still leaving this data standing on the outside.
Here is how Charles Drengberg built a simple client communication hub in WordPress that allows clients to check the status of their marketing at any time.
