Systems | Development | Analytics | API | Testing

From ad CTRs, conversions, and clicks, to impressions, and quality scores, here are some of the top PPC metrics to track as well as some to stay away from.

Marketing Intelligence empowers companies to leverage their in-house data with advanced data-driven insights to transform and optimize marketing efforts towards scalable growth. We talked to Marek, a battle-proven data scientist and co-founder of Marketing Intelligence. Marek started his career as a solo data scientist in a marketing team, grew into the Head of Marketing, and decided to marry the two fields into the successful company we nowadays know as Marketing Intelligence.

From thinking about the big picture and analyzing marketing channels to setting milestones and creating dashboards, here is how to set smarter ecommerce website goals.

65 experts share the top six link building metrics they monitor along with the tools they use for their link building campaigns.

Interested in leveraging partnership marketing to reach wider audiences and improve revenue growth? Here is everything you need to know.

Learn how to set up and use Google Analytics Site Search tracking to understand website users better and optimize your content strategy.

Marketing technology is as important for customer retention as it is for acquisition. One of the complex tasks businesses have to deal with today is managing customer experience and getting it right. That’s why brands are always on the lookout for innovative solutions and features that deliver value. Most tasks, including drip campaigns, lead qualification, call tracking, and agent and call scoring, can be automated with the help of marketing technology.

Learn how data blending can help you improve your marketing with better reporting, campaign analysis, and more.

What should you measure in Semrush to do the best job for your agency clients? Learn the top 12 Semrush metrics to track.

We surveyed hundreds of companies and experts globally to discover what’s driving the top advertising trends on Facebook. Here’s what we’ve learned.