Systems | Development | Analytics | API | Testing

For the newest instalment in our series of interviews asking leading technology specialists about their achievements in their field, we’ve welcomed the CTO of Halla, Inc. Henry Michaelson.

Experimentation and data drive growth. But the question is, how can you set up a self-driving experimentation machine that helps you run marketing tests. And is that the best use of your marketing team’s time?

From identifying key customer touch points to building attribution models, here is how 41 marketers use multi-channel reports in GA.

Having a hard time creating a Marketing Audit Report? Upgrade your marketing reporting skills with our comprehensive step-by-step guide.

What marketing skills and tools should you brush up on in 2022? Learn how to be a better marketer from over 100 marketing pros.

101 marketing experts share the top marketing habits small business owners need to start developing today if they want to stay competitive.

The explosion of marketing technology (martech) has been one of the main drivers of marketing’s evolution over the last decade. Just compare: The Chief Marketing Technologist blog has been tracking the industry’s growth for ten years and when it first released its yearly marketing technology landscape overview in 2008, the chart contained roughly 150 tools.

Here’s an in-depth guide on what location-based marketing is and how it works – complete with experts’ tips sharing how you can win at it.

19 experts share top digital marketing metrics that you shouldn’t obsess over along with explaining what you should track instead.

Nearly 85 founders and marketers share 20 actionable tips for setting and evaluating marketing budgets for small businesses.