Acquisition vs Retention Marketing: Which One is More Important for Your Business?
From marketing agencies to SaaS and eCommerce businesses, nearly 100 professionals share when to prioritize acquisition vs. retention marketing.
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How to Write a Great Inbound Marketing Report? Tips and Best Practices
It’s time to think strategically about your marketing calendar. Here are our best tips and practices for creating an inbound marketing report.
How to Write a Great Marketing Plan? Get Inspired By These 7 Marketing Report Examples
Not sure how to write a marketing plan that’s practical and actually useful to your team? Here’s everything you need to know.
How to Write a Marketing Strategy? (5 Ready-to-Use Report Templates Included)
Here’s a hands-on guide for creating your own marketing strategy report. Plus, 5 free-to-download dashboard templates for marketing reporting.
Content Marketing Reporting: Best Practices and Tools for Building Great Reports (Free Ready to Use Templates Included)
Struggling with a content marketing report? This article covers everything you need to know, including free templates that will get you on the right track.
How Data is Shaping the Future of Marketing Personalization
If your company is struggling with lackluster sales or poor reception to marketing campaigns, data-driven personalization could be the answer.
How One Marketing Agency Improved Recurring Revenue by 20 Percent by Reporting Video ROI with Databox
Nextiny combines data from Wistia and HubSpot and visualizes it in Databox in order to prove ROI to prospects and close more deals.
14 Reasons Sales And Marketing Alignment Is Crucial for Skyrocketing Company Growth
From breaking down silos and establishing weekly stand-ups to refining messaging and improving lead nurturing processes, here is how to get sales and marketing aligned.
Anodot and Rivery Demo New Marketing Analytics Kit
Marketing teams routinely struggle with monitoring the performance and cost of their ad campaigns. Now, they have a solution that can be as easy as just a few clicks. We recently joined our partners at Rivery for a webinar demonstrating the new Anodot Markering Analytics Monitoring Kit. The kit allows users to track marketing campaigns in real-time and take the action needed to make the most of ad spend.
How Did Your Paid Marketing Channels Perform on Black Friday?
It's a week after Black Friday, and the results are in! While online spending didn't break a new record this year, it still totaled a massive $8.9 billion, making Black Friday one of the biggest sales days ever for digital merchants. Online sales were even healthier on Cyber Monday, totaling $10.7 billion. But how did paid marketing contribute to all those holiday shopping season sales? Some e-commerce retailers struggle to measure the effectiveness of their paid campaigns.