Systems | Development | Analytics | API | Testing

What the Death of the Cookie Means for Marketing Analytics

Google Chrome is moving ahead with its plans to deprecate third-party cookies in 2022. The death of the cookie follows more downstream changes to Internet privacy. Marketers need to tackle how these changes will impact their advertising reach but also their ability to collect, measure and analyze their ad data.

Become an affiliate marketer with these easy steps

One of the viable options to earn money working from home and without having to spend a lot of money to start your own business is affiliate marketing. Becoming an affiliate marketer in 2021 is very easy and all you need is passion and dedication to promoting products and services that you are familiar with, have some experience, or simply are interested in promoting. Affiliate marketing also allows you to run your own business with a small upfront investment and all while working from home.

Data Science vs. Big Data Marketing

Data science and big data are essential in today’s world of marketing. You’ve probably already seen multiple instances of both being used for advertising and sales purposes, but you may not realize just how useful they are. If you own a business, you need to know how to use data for your own marketing programs.

Demo: Marketing Analytics & Fivetran: Google Ads Connector

With an ever-growing arsenal of tools available to marketing teams, it’s more important than ever to centralize all of your data in a way that’s fast, reliable, and in real time to realize and analyze the full impact of your marketing efforts. Our Google Ads Connector demo shows how quick and easy it can be to setup a connector with Fivetran.

7 Must-Have Tools for Hosting a Successful Virtual Event

Event management is at the heart of the trend of virtual events. Whether it is online trade shows, webinars, or live-streamed conferences & performances, everything is possible nowadays thanks to the latest technology. However, for hosting a successful virtual event, you need to opt for the right tech tools. With the help of these tools, you can drive registrations and engagement and run the event without any hassle.

5 Best Practices for Integrating Data Science Into Your Marketing Analytics

Personalization enables marketers to send hypertargeted content and offers that are more likely to drive purchases and cultivate brand loyalty. Research by Accenture from 2018 shows that 91% of consumers are more likely to shop with companies that provide relevant offers and recommendations. Though personalization helps marketers optimize ad spend and drive improvements in customer lifetime value, basket size, and retention, it’s still untenable at scale in many organizations.