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UK employers considering a new hire have three distinct routes. With direct hiring, your business is the employer and takes on payroll and employment duties. An employer of record (EOR) becomes the legal employer of someone whose day-to-day work you manage, often in a country where you have no entity. In a genuine independent-contractor arrangement, you buy a service from a self-employed person or their business.

Proxies route your requests through a different IP address, which sounds simple until you realize how much SEO work depends on seeing the internet from somewhere other than your own machine. Google shows different results depending on location, and a single IP hammering search results all day looks a lot like a bot to most sites. That's basically why proxies became standard tooling for SEO work rather than some niche technical trick. Rank tracking, competitor research, and large-scale data collection all lean on them in one way or another.