Systems | Development | Analytics | API | Testing

If Sales and Marketing can’t agree on where to look for the numbers, everything breaks. Kyle Lacy, CMO at @DoceboLMS, says the fix is simple: one shared source of truth (and he thinks it should be owned by Marketing). Databox is Modern BI for teams that need answers now. It offers the best of BI, without the complicated setup, steep price, or long learning curve.

Webinars are a powerful tool for marketing, but tracking performance across HubSpot and Zoom can get messy fast. In this video, Ali Schwanke, CEO at @SimpleStrat walks through exactly how to set up reporting to evaluate webinar success—like registrations, attendance, first-touch conversions, and even survey feedback—inside HubSpot and Databox. You'll learn how to centralize Zoom data, use HubSpot lists to segment attendees, and build a dashboard that’s exec-ready.

Experience how Perfecto AI, powered by Perforce Intelligence, simplifies UI test automation for concert booking sites across desktop and mobile. Traditional testing tools require different scripts for each platform, resulting in fragile selectors, device-specific rewrites, and high maintenance. Perfecto AI removes this complexity by enabling a single test to verify end-to-end flows across platforms—even when element IDs, layouts, or rendering styles change.

Our Superheros have some ideas about using AI to solve their challenges. Check them out in this episode of Truck Talk.

Katalon is an all-in-one automation testing tool for APIs as well as web and mobile.

A quick reflection on what APIs are, not just technical tools but a way to connect technology and people to solve real problems. This clip comes from a full webinar featuring Frank Kilcommins and Nauman Ali.

Is your team looking for expert PHP help for your enterprise applications? If so, you’re not alone, and Zend is here to assist you through flexible PHP service hours. Join Anna Filina, Principal Professional Services Engineer, as she shares how Zend Black Belt PHP Support can be used to maintain, modernize, and secure your mission-critical applications. From updating legacy PHP to building automated testing suites, our flexible PHP support is here to help. Learn more via the links below.

The Snow Mobile hosted a handful of Snowflake Superheroes at our HQ in Menlo Park. In this episode of Truck Talk, they tell us about what excites them most about AI.