Systems | Development | Analytics | API | Testing

A recent study showed that 55% of businesses believe they have less than a year to innovate before they start to suffer financially and lose market share. In a world where the digital consumer expects a personalized experience and real-time access to information on any device of their choosing, 12 months might be too long. Implementing microservices as a business strategy enables companies to keep pace with customer demand in the never-ending competition to gain market share.

Account-based marketing, or ABM, is more often used as targeted demand generation—not one-to-one marketing. In a 2020 study of more than 300 organizations worldwide, Forrester found that “a significant number of respondents claimed they were using an ABM approach but weren’t doing what we would consider the basics of ABM, such as working with sales.”1 ABM isn’t just about assigning one siloed team the responsibility of targeting and revealing high-potential prospects.

Google Analytics replaced views in Universal Analytics with data filters in GA4. Here is how to set up and use these filters.

Don’t worry. DevTestOps isn’t another new term to create turbulence in our IT and DevOps world. Similar to other topologies like DevSecOps, which emphasizes more on the “Sec,” or security matters, DevTestOps stresses the aspect of continuous testing and CI/CD in DevOps. At the same time, to uphold the culture of saying “no” to working in silos, the DevTest approach specifically aims to end the lasting bad blood between the development and testing teams.

Event hooks are a brand new feature we launched with Kong Gateway 2.5 that allows you to get notifications when certain events happen on your Kong Gateway deployment. If you want to keep an eye out for when your system creates new administrators or adds new plugins to a latency-sensitive route, this is the feature for you! Event hooks is a Kong Gateway Enterprise feature. Interested in learning more? Contact our sales team.