Do Customers Really Care If You Love Them?
Customers don’t buy software because they feel loved. They buy it because the product works, solves a real problem, meets security, scalability, and reliability requirements, and fits their budget. No amount of empathy or friendliness can compensate for missing features or poor performance. So at first glance, it’s easy to assume that great products alone win customer loyalty. But once the contract is signed and the product is in use, the rules change.
