Systems | Development | Analytics | API | Testing

Let’s say a regional sales director posts a soft renewal number in the channel. A teammate asks the question that decides the plan: trend, or seasonal blip? Nobody in the thread can answer, so the thread does what threads do. It moves on, and the plan gets anchored to the most confident opinion in the room. The maddening part: the data existed. It was modeled, governed, correct, sitting in the warehouse the whole time. It's not a data problem; the answer was there.

In interconnected software environments, a security vulnerability rarely exists in isolation. A weakness in one component can expose credentials, create unintended access paths, or give attackers a foothold in connected services. The consequences depend on what that component can access, the permissions it holds, and the safeguards around it. As organizations adopt cloud platforms, third-party integrations, and AI-powered development tools, the boundaries between systems matter more than ever.

At dbt Summit, leaders from Fivetran + dbt Labs, Snowflake, Microsoft, and MotherDuck discussed why openness includes compute, governance, business context, and AI.

Organic traffic usually drops for one of four reasons: a competitor took your rankings, keywords slipped out of the top 10, a technical issue appeared on your site, or you lost backlinks. Your SEO dashboard shows when the drop started. The reason sits in Semrush, split across Position Tracking, Organic Research, the backlink reports and the site audit. Finding it means opening four reports, exporting four files and lining them up against your traffic chart in a spreadsheet.

BigQuery ObjectRef is now GA. Combine unstructured data with Gemini to build powerful multimodal analytics and conversational agents using SQL.

Every few years, a mature technology finds an unexpected use that breathes new life into the data profession. Change data capture did it for data delivery, and cloud data warehouses did it for business analytics. You may think I’m going to wax lyrical about generative AI, but I’m actually thinking of a markup language that's “having a moment” thanks to generative AI.