Integrating RAG and GenAI into Customer 360 Architecture
Traditional Customer 360 architectures were perfectly adequate for the era of quarterly reports and static marketing segments. They successfully pooled data from CRMs, transaction logs, and support platforms to build a unified profile. But for GenAI-powered applications? Yesterday's architecture is a massive bottleneck. Here is why legacy systems are breaking down under the demands of modern AI, and how the architecture is forcing a shift to real-time data.