Systems | Development | Analytics | API | Testing

AI Marketing Forecasting: The Plan Is Only as Good as the Data It Can See

Ask a Marketing Lead how the quarterly plan actually gets built. Not the strategy, the mechanics. The answer, in most teams, is a spreadsheet: spend pulled from five ad platforms with five different backends, pipeline exported from the CRM, last quarter’s numbers copied from a deck, targets negotiated in a separate thread. One customer described their version of it to us in a sentence that needs no editing.

How to Use the Shopify MCP with Claude, What It Does Well, and How Databox MCP Completes the Picture

Shopify’s MCP servers give Claude real command of your store, from storefront conversations to bulk product updates. Analytics is the one job they were never built for, and pairing them with Databox MCP closes that gap.

Imaginary Test Data. Real Token Bill.

Ask an AI for K-pop concert advice without saying the group, city, date, or budget. It may confidently send you to a BLACKPINK tribute night in Cleveland with a $400 resale ticket. The AI was plenty confident. It just had nothing real to go on. That is exactly what happens when developers test AI applications with invented traffic. The test may look reasonable. The result may even pass.

Beyond Migration: Elevating the SI Role to Strategic AI Architect

For years, the mandate for System Integrators (SIs) was clear: lead the "cloud-first" migration. The promise was lower costs, greater agility, and seamless innovation. But for many enterprise customers, that promise remains unfulfilled. Instead of agility, organizations have inherited a complex, fragmented data estate. Data is siloed across on-premises legacy systems and multiple public clouds, creating governance headaches and inflating infrastructure costs.

The Analytical Work Business Users Won't Hand Over to AI

The AI-analytics category has one operating assumption: AI’s job is to do more of what humans currently do. Adoption is measured by delegation surface. Success is when AI takes the whole task. Ask the executives running AI daily what they refuse to delegate, and you get a different story. Actually, you get the same story, from operators who do not know each other, running different companies, across different functions.

Build a BigQuery AI agent with ADK & Cloud Run

In this video, Mazlum Tosun walks Martin Omander through building and deploying an AI data agent. Watch along as the team takes a BigQuery database (the company's data goldmine) and open it for plain English questions, using Agent Development Kit (ADK) and Model Context Protocol (MCP). Resource links: Speakers: Martin Omander, Mazlum Tosun Products Mentioned: BigQuery, Agent Development Kit, Cloud Run.

Why Your AI Agents Keep Failing (Hint: It's Not the Model)

You swapped in a better model. You fine-tuned it. You threw more tokens at the problem. And still — your agents hallucinate, break under load, and deliver answers that were accurate about three hours ago. The model isn't the problem. Gartner recently flagged that up to 40% of enterprise agentic AI initiatives are at risk of failure. Executives see that number and immediately audit their LLM provider. Their infrastructure team. Their prompts.

From iPaaS to Context Mesh: The Architecture Shift Agentic AI Demands

If you've been around long enough to remember when iPaaS was the answer to everything, you know the pattern. New paradigms arrive. Someone realizes that wiring it into existing infrastructure is harder than the demos suggested. An integration layer gets built. That layer slowly becomes load-bearing. Eventually, the integration layer becomes the bottleneck. We're at that moment again — except this time, the new paradigm is agentic AI, and the bottleneck is forming faster than usual.

Stop Patching. Start Building: The Kong Context Mesh Stack

You've diagnosed the problem. Your agentic AI initiatives are stalling — not because the models are wrong, but because the integration layer underneath them wasn't built for this. Batch data, rigid schemas, fragmented governance, no real-time event delivery. Now the question is: what do you actually build, and how do you build it without tearing down the infrastructure you already have?